The businesses around superheroes :
Subgenetics is a paramedical franchise part of a pharmaceutical conglomerate, it is selling products related to births and pregnancies but is increasingly focusing on human mutations. Subgenetics is selling products marketed as inducing, preventing, controlling, delaying, accelerating mutations but also genetic mapping to detect potential mutations before birth, device to detect mutants and so on. The company is hated by almost everyone. People hostile to mutants say they promote mutation, mutants say they are forcing mutants into guilt and try to wipe them out even before birth, creationists oppose Subgenetics on DNA tampering and supposed promotion of both abortion and mutancy in a positive light.